BobTripathi
BobTripathi

Bob Tripathi spends his time between his two companies. Click below to learn more.

Digital Marketing Services

Digital Marketing

Digital Sparx Marketing is a marketing agency working with select clients on customer acquisition tactics.

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Digital Marketing Training

Digital Marketing

Instant e-Training is an elearning platform where you get compelling training videos for Digital Marketing and much more. Click below to learn more

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My most recent keynote at Digital Summit Conference.

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Learn more about Bob's journey...

2000

2000
Bob’s passion began at age 14 when he decided to pursue marketing as his lifelong career. His desire to become a global marketer brought him to Eckerd College in St. Petersburg, Florida where he majored in International Business and Marketing.

His first introduction to the world of marketing and technology began as Marketing Coordinator and instructor for a computer school where he learned programming and web development in HTML, JavaScript and C++. This combination of expertise taught him to navigate smoothly between Marketing and IT functions.


2001

2001
Bob and his business partner and graphic designer launched a web development company called Instant E-Solutions. The entrepreneurs peddled their business concept on foot by cold calling on small retail store owners to convince them an e-commerce website could help them grow their business.


2002

2002
As their clientele grew, they wondered how to earn residual income by developing websites. When Search Engine Optimization was in its infancy, they taught themselves the unfamiliar concepts and skills of SEO from various sources. Bob went on to work with Yahoo! Overture to become a PPC expert and emerged as one of the early Beta users of what is currently known as Google Adwords.


2002-2005

2002-2005
After perfecting his SEO and PPC skills, Bob effectively built another company called Pacific Time and increased revenues from zero to over $1MM+ in the short span of 6 months.


2005-2007

2005-2007
His next career step led him to work for a SaaS tech company where he built a digital marketing practice and managed a team of 10+ marketers. He produced more leads than the sales department could handle and played a key role in negotiating the organization to be acquired by a Private Equity firm.


2007-2008

2007-2008
His expertise led him across the country to the headquarters of Discover Financial Services in Chicago where he established SEO in-house, trained 500+ internal employees on digital marketing and operated PPC budgets worth millions of dollars.


2009

2009
In 2009, Bob built the Search Marketing Center of Excellence at Discover while facilitating the growth of numerous business units with his digital marketing efforts. His programs generated over $200MM in revenue through search and he spearheaded the launch of Discover’s Social Media practice.


2010

2010
The following year, Bob transferred to another Chicagoland area icon known as Sears where he impacted multiple business units in a short time while working with annual budgets of approximately $60MM in search spend.


2011
2011
His desire to enlighten the world about Digital Marketing led him to want to share his knowledge with other marketers and business leaders, so in 2011 Bob launched Instant E-Training, a digital marketing online education company. The company quickly registered the first 100 students. Educational online training videos led by industry-leading experts soon included Live and On-Demand courses in SEO, Social Media, Paid Search and Web Analytics.


2013
2013
Instant E-Training eventually produced 200+ training videos and certification programs in key topics like Content Marketing, SEO, Social Media, PPC and Digital Marketing. Within two years, the company reached a milestone of 10,000 subscribers.
2014
2014
With a group of other leading experts, Bob co-authored a book titled Instant Content Marketing Success and officially earned bragging rights to call himself a bonafide author.




2016
2016
Two years later, Bob moved to San Francisco to start a Demand Generation company and worked with leading tech companies like Marketo, Act-On Software, Citrix and others. He cultivated a passion for helping companies grow by generating thousands of leads through successful marketing campaigns.
2018
2017
His entrepreneurial spirit led him to gather a team of professional designers, developers, marketers and project managers to open Digitalsparxmarketing.com, a Digital Marketing services company. He and his team change the way companies do business and increase their ROI by helping them embrace digital marketing strategies.