When you engage Bob and his team, you receive the benefit of 17+ years of strategic and execution digital marketing experience. Here’s what we can do for you!
  • Establish a brand identity, customer persona and target audience segment
  • Help build a digital infrastructure including marketing automation platforms and CRM capabilities
  • Build a solid web and mobile presence including web design
  • Strategize and implement outcome-based digital marketing tactics
  • Create engaging messaging strategies for social media platforms: LinkedIn, Twitter, Facebook and Instagram
We guarantee marketing outcomes in either B2B lead generation or B2C sales. Our expertise in Digital Marketing is in any of following areas: bobtripathi Our principal, Bob Tripathi, lives and breathes digital marketing. Here are a few of his notable achievements:
  • Worked for leading national brands including Discover and Sears before taking entrepreneurial route starting tech companies in Chicago and San Francisco
  • Increased $100MM+ in new revenues through customer acquisitions tactics
  • Led sales and marketing teams at publicly-listed SaaS company helping to increase revenue by 250%
  • Started Instant E-Training, online education for digital marketing professionals and acquired 100K+ users
  • Co-wrote the book,  Instant Content Marketing Success
  • A sought-after conference speaker, writer and author

Still interested in uncovering more details about Bob Tripathi’s journey?

Scroll down and learn more.
2000

2000
My passion for marketing started when I was 14. My quest to become a global marketer brought me to Eckerd College, where I studied International Business and Marketing. My first introduction to the world of marketing began as a Marketing Coordinator for a computer school where I simultaneously trained in programming and web development. While driving student acquisitions, I acquired skills in tools such as HTML, JavaScript, and C++. This combination of expertise soon enabled me to become an instructor myself and navigate smoothly between Marketing and IT functions.


2001

2001
Launched a web development company known as Instant E-Solutions along with my graphic design partner. We drove our business concept of providing e-commerce websites to small-retail stores by cold calling on foot and showing retailers how our services could advance their success.


2002

2002
As clientele grew, the question of how to make money from these websites needed answering. I learned the unfamiliar concepts and skills of SEO from some underground sources. I worked with Yahoo! Overture to become a PPC expert and emerged as one of the early Beta users of what is now known as Google Adwords.


2002-2005

2002-2005
After perfecting my SEO and PPC skills, I effectively built the company Pacific Time and increased revenues from zero to over $1MM+ in the short span of 6 months.


2005-2007

2005-2007
The next career step led me to a SaaS tech company where I built a digital marketing practice and managed a team of 10+ marketers. I produced more leads than my sales department could handle and played a key role in getting the organization acquired by a Private Equity company.


2007-2008

2007-2008
My expertise led me cross country to the headquarters of Discover Financial Services in Chicagoland. Here I established SEO in-house, trained 500+ internal employees on digital marketing and operated PPC budgets containing millions of dollars.


2009

2009
Built the Search Marketing Center of Excellence at Discover while facilitating the growth of numerous business units with their digital efforts. Generated over $200MM in revenues through search and spearheaded the launch of Discover’s Social Media practice.


2010

2010
Drifted to another Chicagoland area icon known as Sears. Impacted multiple business units in a short time span while working with yearly budgets around $60MM in search spend. Desires to enlighten the world about Digital Marketing turned my passions into a well-balanced obsession.


2011
2011
The digital marketing guide Instant E-Training is launched and joined by the first 100 pupils. Our online trainings led by industry leading experts soon included Live and On-Demand courses in SEO, Social Media, Paid Search and Web Analytics.


2013
2013
Instant E-Training now has 200+ training videos and certification programs in key topics like Content Marketing, SEO, Social Media, PPC and Digital Marketing. Reached a milestone of 10,000 subscribers.
2014
2014
Co-authored a book about Content Marketing titled “Instant Content Marketing Success”. I have officially acquired the bragging rights to call myself an author inside all existing description boxes.




2016
2016
Moved to San Francisco to start a Demand Generation company working with tech companies like Marketo, Act-On software, Citrix and more. Helped them to generate thousands of leads through my marketing campaigns.
2018
2017
My devotion to finding solutions and helping people succeed is what compels me to help companies improve their digital marketing practices and infrastructure. Bobtripathi.com is composed of a team ready to help businesses achieve their digital marketing goals.

lets connect and talk shop!

Bob also mentors