Bob and his team deliver strategic and execution-level expertise. Unlike other companies, we start with your end-marketing objectives in mind, whether it be sales, generating leads or acquiring new audiences. We take your business goals and reverse engineer the process to fit digital tactics to drive desired outcomes. With every engagement, we guarantee the results of our work. Clients know exactly what they will get at the start of our engagement.

We start with your business goals and marketing objectives in mind. Some call us performance marketers and others call us growth marketers – we just like to think of ourselves as results-driven digital marketers!

Quote Digital Strategy

Every business is unique and every buyer is unique. As a result, the strategic tactics for each business are unique. From the start, we make sure each marketing tactic is customized to generate a positive ROI. We work as an extension of your digital marketing team or, in many cases, we are our client’s marketing team. We are well-versed in working across all business areas within an organization interacting with many stakeholders. This includes aligning sales and marketing around goals, objectives, strategy and metrics.

Clients Love Our 3-Phased Approach

First, we build the Digital Infrastructure–the foundation on which your marketing and sales are built. Once you have a good infrastructure, you can scale fast into the future!

We put in place an end-to-end marketing and sales process:

  • Marketing Personas to target key audience segments
  • Brand differentiation strategies
  • Mobile and Web for a strong online presence
  • An engaging and personal User Experience
  • A Marketing Automation Platform for engagement (Marketo, Eloqua, HubSpot)

Next, we dive deeper into goals and create a marketing lead forecast and ROI analysis for your B2B Marketing for 3, 6, 12 months and beyond!

  • Digital Marketing to advertise your business
  • SEO
  • A personal and consistent Email Marketing campaign
  • Marketing Content that is personalized, relevant and timely
  • Paid Advertising (Adwords, Facebook Display) for brand awareness
  • Target Personas for capturing your audience
  • An Editorial Calendar to keep on track with content creation
  • Social Media and Display Advertising for amplification
  • Demand Generation to attract leads
  • Inbound Capturing to convert MQLs

Finally, we execute an Automation and Nurturing Program:

  • Lead/nurturing workflows to fill the sales funnel
  • Lead scoring and lead management
  • Demand Generation to attract new leads
  • Marketing Content to generate awareness
  • In-house capturing for leads
  • An Automation and Nurturing program
  • Account Based Marketing (ABM) to measure and score readiness
  • Sales Processes and Sales Charts to measure results
  • Alignment of all Sales and Marketing activities