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Expand Your Digital Marketing Footprint – Part 1

Find out how Digital Marketing reinvigorated a 50-year-old consulting management company. Mike Petsas, SVP of Sales and Marketing at Implementation Engineers, reveals the reasons why his company switched from a traditional sales model to digital marketing. In this episode, Mike and Bob discuss:

  • Building blocks for building a Digital Marketing strategy
  • Factors to consider when hiring an outside agency
  • Aligning teams to support a company-wide Digital Market buy-in
  • Choosing the right Digital Marketing tactics

In this Podcast Bob discusses:

  • Planning a Digital Marketing strategy
  • Creating marketing personas for rebranding
  • Repurposing content to hit various target audiences
  • Generating new leads to increase sales

When it comes to content marketing start with only a few things and do them well

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