Grow Your Brand with Content Marketing: Tips, Tricks & Tools


Content consumption is at an all-time high. Organizations realize that creating quality content is the key to growing a brand. So the key question is, how do you create content at scale that drives traffic and increases conversions while ensuring your brand message and content quality is top-notch?

Join Cyma Saeed, Senior Marketing Manager for Discover Financial Services and Emilia Chagas, CEO of Contentools when they meet up with Bob Tripathi, co-author of Instant Content Marketing Success to discuss content marketing at this insightful Webinar on Wednesday, February 27.

Learn secrets for how to:

  • Create a content strategy to scale your marketing program faster
  • Give your content legs
  • Efficiently distribute your content to a broader audience
  • Automate your content with tools
  • Gain Insight into how your content is really performing

Don’t miss this incredible webinar from three powerful industry thought leaders!

Expert speakers :

  • Cyma Saeed, Discover Financial Services

  • Emilia Chagas, Contentools

  • Bob Tripathi,

Date and Time :

Wednesday, February 27, 2019 from 12:00 pm CST | 11:00 am ET

Attend this free webinar and learn:

  • How to create search engine friendly content
  • Tools marketers should leverage to automate content
  • How to track content marketing results
  • How your branded content can be personalized for users
  • Techniques for improving the customer experience

Sign Up for Webinar

Speaker Bios

Cyma Saeed Senior Marketing Manager Discover Financial Services

– @cymasaeed

Cyma leads the organic search and content marketing strategy for Discover Credit Cards as the Senior Manager in ebusiness. She has over 15 years of experience in advertising and marketing, with the last 10 years in the digital space. Her experience includes stints at top ad agencies like BBDO & Saatchi & Saatchi and Fortune financial companies including Allstate and Discover. Her career has evolved from creative director at ad agencies to digital content strategist accountable for business acquisition and growth. Her accomplishments include growing traffic to Allstate’s website to a record level in 2 years and rolling out a digital support program to service 9000+ locations. More recently, her team relaunched the redesigned, mobile-first content marketing hub for Discover Credit Cards which along with a scaled content marketing program led to an almost 40% increase in user engagement. Cyma likes to think of herself as a passionate people and idea leader.

When she is not busy having fun working, she is likely traveling or following her favorite rock bands in concerts.

Emilia Chagas is co-founder of Growth Boulevard and CEO of, a content marketing platform that helps +1,200 marketing teams to Plan, Create, Distribute and Analyze online content. As a content manager for over 8 years, Emilia has lead video, editorial, and web-based content projects in both SMBs and Enterprises

Bob Tripathi is a passionate, holistic Digital Marketing leader helping companies build their businesses with digital marketing for 17+ years. He co-authored a book, speaks at numerous conferences, writes articles, gives interviews, creates digital training workshops and hosts hundreds of webinars.

Bob has B2C and B2B marketing skills helping SMB’s and enterprises like Discover Financial, Sears Holdings, and many others achieve massive growth through digital marketing skills and thought leadership. He is a self-starting entrepreneur and his passion for marketing led him to start, a company specializing in digital services.